Competitor Relations

The Competition in China

For companies in nearly any industry, there are few places in the world where competition is more intense than China. Over the past decade, many corporate decision-makers worldwide have decided that it is essential for them to be operating in the PRC, even at the cost of near-term profits in the market.

If your company has come to China, you probably already notice that you are meeting competitors in China that you might not meet elsewhere, or that your competitors have taken a radically different strategic approach in China. With companies from every region in the world coming to PRC, it is fair to say that international competition alone makes this an intensely crowded market.

Even more vexing for most companies is the growing cohort of local competitors. Our clients in the mobile device business face 80 local competitors; our clients in advertising face thousands.

The Competition IS China

Many other business leaders whose companies have stayed clear of China are now finding China coming to them, as Chinese companies begin the slow, deliberate process of building their global markets. Even in the most technically advanced markets where China was never perceived a threat, Chinese companies are beginning to make inroads into markets long dominated by innovative global companies.

As Chinese competitors begin to whittle away at opportunities and revenues, whether in China or around the world, the sooner the response begins, the quicker the competition can be neutralized. But the process must be undertaken with care.

Competitor Relations

At WGA, our core belief is that corporate communications and marketing communications should be competitive weapons that, properly managed, can create decisive advantage either at a specific juncture or even over the long term.

To that end, WGA has pioneered the field of “Competitor Relations,” a discipline that focuses on using communications to reduce the credibility and effectiveness of a competitor in the marketplace. Using only ethical tools, tactics, and techniques developed exclusively for this purpose, we build a program designed to erode your competitor’s position without any negative effects on your own.