Principals

David Wolf
President and CEO, Wolf Group Asia, Ltd.

David Wolf is President and Chief Executive Officer of Wolf Group Asia (WGA). David has over two decades of experience both operating businesses and advising clients in China and Asia.

David’s advisory work focuses on helping companies and agencies use communications to address and overcome strategic challenges, undergo transitions, and capture singular opportunities. David’s client base is made up of both multinational corporations and companies that are early in the process of going global. Most recently, David and WGA have begun to advise Chinese companies with international ambitions.

In addition, David is regularly called upon to speak to groups about how China is changing business, media, and technology, and by regional and global media as a commentator on a range of China-related topics. He is a regular contributor on China business issues to publications like Media magazine, AdAge, Warc, and AdAge China, serves as an editorial advisor for China Economic Quarterly, and is on the advisory board of the Research Center for Chinese Politics and Business at Indiana University in the United States. David has recently been appointed to the Catalyst Group at WATATAWA, a global communications consulting and strategic investment partnership based in Singapore.

Before starting WGA in 2005, David led Burson-Marsteller‘s Asia-Pacific Technology Practice, B-M’s largest practice area in the region and leading a team of nearly 50 professionals in offices in Beijing, Shanghai, Guangzhou, Hong Kong, Seoul, Tokyo, Singapore, and Sydney. David took the Asia-Pacific post after having founded B-M’s Technology Practice in China in 2000, growing it into China’s largest technology, media, and telecommunications public relations organization and winning a dozen major industry awards for client work.

Prior to joining Burson-Marsteller, David was Managing Director and Chief Operating Officer of Claydon Gescher Associates (CGA), a boutique strategy and public affairs consultancy based in Beijing with a focus on media, entertainment, and telecommunications. He was responsible for daily operations and long-term growth planning. Clients served include Intel, HBO Asia, Reuters, DeBeers/Stockdale, PanAmSat, Turner International, and Irdeto Access.

David’s position prior to CGA was Managing Director in China for TV Shopping Network Ltd. of Australia. Originally hired as a consultant to design a market entry strategy and operations plan, the company appointed David soon after to undertake the effort. Within 90 days of plan approval David had launched the 24-hour satellite service in China, with cable-TV affiliates, a telephone center, and the necessary payment and delivery infrastructure to deliver orders within 72 hours to any major city in China. By the time of his departure from TVSN, David had arranged distribution to 11 million cable TV homes in 12 provinces, built a state-of-the-art fulfillment facility in Guangdong with a call center, warehouse, and 60 full-time staff processing thousands of orders each week. TVSN China is now a part of Barry Diller’s InterActive Corporation (IAC.)

David has lived in China since 1995 and currently resides in Beijing with his family. David holds a Masters degree in International Management from the Thunderbird School of Global Management, and a Bachelor’s degree in International Relations from the University of California, Davis. In addition to English, he is fluent in Mandarin and Spanish. He blogs at Silicon Hutong, recently recognized by Advertising Age as one of the must-read blogs on China, and at The Peking Review.

Tong Sunny Sun
Vice President

Sunny Sun is Vice President of Wolf Group Asia (WGA).  Ms. Sun’s focus is on client logistics, including managing WGA’s executive development programs, organizing client events, and overseeing government relations. She is recognized by our clients and the industry as a versatile problem-solver on issues relating to business in China and as a skilled interlocutor in crisis situations.

Ms. Sun’s prior experience includes manager of affiliate relations at TV Shopping Network in China, where she built lasting business relationships with cable television networks throughout the PRC and at one point supervised distribution to one out of every four cable television homes in China.

Before joining TVSN, Ms. Sun was Beijing office manager for Linde, a global manufacturer of material handling equipment based in Germany. As Linde’s representative in Beijing, within her first year she landed a series of major national accounts, including all divisions of Nestle in China, and EAC Logistics.

Ms. Sun spent six years studying in the United States, beginning as a high school exchange student in Charlotte, North Carolina under the sponsorship of Rotary International. After graduating from High School, Sunny attended university in California, completing her studies at San Francisco State University with a major in Liberal Arts. While in school she honed her customer relations skills as a sales associate with Nordstrom.

Ms. Sun is a Beijing native and resides in the city with her family. She is a PADI-Certified Rescue SCUBA diver and enjoys reading and travel.