Communicating Innovation

If you are an innovator in your industry, your challenge is to drive the widest possible adoption of your innovation in the shortest possible time.

That’s not easy in any market, but in China you face particular challenges. Whether it’s technological nationalism, uneven protection of intellectual property, industry resistance or especially slow customer uptake, adoption of innovative products and processes often requires more than just advertising and public relations.

You may, for example, need to forge support among local industry, build a complete ecosystem, obtain government approvals, gain acceptance of a new standard, or a combination of several of these.

And you need to do it all in a short time with a limited budget.

We will help you assess your challenges and, working with your team, we will help develop, manage, and implement a campaign designed to drive your business in China across “the chasm” in keeping with your budget and your timetable.