On the Advertising Restrictions

April 8, 2011 1 Comment

David is quoted in this National Public Radio (NPR) piece from Louisa Lim on Beijing’s plan to place severe restrictions on outdoor advertising for luxury products.

The point that I made to Louisa is that this is a fight not against luxury per se, but against ostentation. It is not the consumption of luxury that the Party is interested it: it is how conspicuous it has become, and how therein lies the roots of popular discontent.

If you’d prefer to listen to the story, the audio file is here.

Filed under Quoted

About David Wolf
An adviser to corporations and organizations on strategy, communications, and public affairs, David Wolf has been working and living in Beijing since 1995. He also serves as a policy and industry analyst focused on innovative and creative industries, a futurist, and an amateur historian.

One Response to On the Advertising Restrictions

  1. Pingback: Beijing’s Outdoor Advertising Restrictions: It’s Not About the Goods « Silicon Hutong

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